Last Updated on 30 September 2025 at 18:07
Question:
Is there a reason why a good local presence is essential for the success of a company targeting the international market ?
Answer:
This initial article of 2’933words and almost 12 A4 pages are focused on practical aspects and more common strategic and operational mistakes when going from the local to international markets. The local market may seem
Introduction: going international as a local business
Nowadays, a company faces much pressure to
Here are the main mistakes made by companies that want to go international before conquering and mastering the local market.
Conclusions: expanding to an international market the smart way
There is no perfect recipe for
Engaged at board & C-level in start-up, mid-sized, large multinational environments (Fortune 500) to solve strategic, financial, and operational issues.
Specialities:
• recovery of failing Projects & Programs
• strategy definition + implementation of transformational change
– turnaround
– performance improvement
– operational restructuring
– digital transformation.
Website redesigns aren’t always the answer. Use session replays, MarTech insights, behavioural analytics to enhance UX without disrupting marketing budget.
More traffic won’t save a broken funnel. CRO is the missing link between visitors and revenue. AI, automation, predictive UX are reshaping digital experiences.
Success in digital marketplaces isn’t about features but positioning. The wrong category can bury a great product. Here is why strategic placement matters.
SaaS trust is fragile. Customers question the claims, the testimonials, the promises. Trust must move from branding to behaviour. Here is how.
Sales, support, and marketing must evolve beyond silos. Discover a couple of bold insights and innovative fix solutions for a seamless, customer-driven model.
Choosing the right martech tool requires input from marketing, IT, finance, and leadership. Avoid costly mistakes by involving the right voices.
RICE offers a data-driven approach to prioritization, but does it always work ? Explore its surprising potential for viable strategies across industries.
Discover neo-institutional theory in organizational change: how it dismantles inertia & start innovation. Insights for turnarounds and transformation projects.
Learn how to bridge the gap between strategy and execution with unconventional approaches, actionable insights, and a balance of discipline and agility.
Understand the differences between projects, programs, and portfolios. A bold take on leadership, management roles, and scaling complexity.










