Last Updated on 2 October 2025 at 17:14
As the founder of a Swiss-based marketing agency, and to facilitate the management of operations and speed to market for the end customer, I created a centralised information system to facilitate this transversal management. However, the implementation of a CRM or ERP was not a viable solution for an SME in the years 2004 to 2006.
Overall, the volume of data and needs was insufficient to justify the “tailor-made” development of a total technological solution. For this reason, the choice of a combination of
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The success of an information system
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You may also click the following link to download the French version of the original article [Paper EDCT-202002-Advantages of a Centralised Information System and How to Increase the Chances of Success by Elena Debbaut] or read the original article by visiting this website: https://www.debbaut.solutions/fr/systeme-information-centralise/
Engaged at board & C-level in start-up, mid-sized, large multinational environments (Fortune 500) to solve strategic, financial, and operational issues.
Specialities:
• recovery of failing Projects & Programs
• strategy definition + implementation of transformational change
– turnaround
– performance improvement
– operational restructuring
– digital transformation.
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