Last Updated on 1 October 2025 at 17:36
I recently gave a short presentation on business strategies. Within the first few minutes, a question arose among the audience: the most experienced and well-recognized entrepreneurs in the region. What would be the best business strategy right now ?
The discussion was quickly animated and polarized, reflecting the current state of society and macro-economic trends. More nuanced ideas did not get much traction. Indeed, these approaches are unfortunately doomed to failure in today’s economic landscape.
The debates came down to two main lines of strategic approaches.
As an entrepreneur, should we continue to
Join Now
***
In the business world, there are many possible strategic models. There is no ready-made recipe, but it is clear that nowadays, some strategic models work in a devilishly effective way, regardless of the size of the company, its sector of activity, or geographical area.
Most of the current strategies, presented under various labels like ‘agility‘ or ‘blitzscaling’, have become the only recipe that can guarantee the success of any company during a relatively short time.
Join Now
***
Note: This article first appeared on the blog of the Swiss newspaper LeTemps, in the section “Entreprises”. It has been reproduced here entirety.
Engaged at board & C-level in start-up, mid-sized, large multinational environments (Fortune 500) to solve strategic, financial, and operational issues.
Specialities:
• recovery of failing Projects & Programs
• strategy definition + implementation of transformational change
– turnaround
– performance improvement
– operational restructuring
– digital transformation.
Website redesigns aren’t always the answer. Use session replays, MarTech insights, behavioural analytics to enhance UX without disrupting marketing budget.
More traffic won’t save a broken funnel. CRO is the missing link between visitors and revenue. AI, automation, predictive UX are reshaping digital experiences.
Success in digital marketplaces isn’t about features but positioning. The wrong category can bury a great product. Here is why strategic placement matters.
SaaS trust is fragile. Customers question the claims, the testimonials, the promises. Trust must move from branding to behaviour. Here is how.
Sales, support, and marketing must evolve beyond silos. Discover a couple of bold insights and innovative fix solutions for a seamless, customer-driven model.
Choosing the right martech tool requires input from marketing, IT, finance, and leadership. Avoid costly mistakes by involving the right voices.
RICE offers a data-driven approach to prioritization, but does it always work ? Explore its surprising potential for viable strategies across industries.
Discover neo-institutional theory in organizational change: how it dismantles inertia & start innovation. Insights for turnarounds and transformation projects.
Learn how to bridge the gap between strategy and execution with unconventional approaches, actionable insights, and a balance of discipline and agility.
Understand the differences between projects, programs, and portfolios. A bold take on leadership, management roles, and scaling complexity.
