Last Updated on 30 September 2025 at 18:05
The below French-written paper “How to establish a high-level brand exposure with Google and social networks – a practical approach to online communication” is offering general advice about the evaluation and the quality criteria.
Elena Debbaut publish this paper based on her practical experience as a founder of E-GRAPHICS, a marketing agency located in Switzerland.
The reason behind this marketing paper
Being visible on the Internet is essential for many people. However, a lot of people neglect to understand how to get ranked efficiently. It doesn’t matter if you are a hobby blogger with no intent to monetise your passion, a company or a freelancer. The high-level exposure to Google and social networks is significant in today’s digital economy.
The suggestions and practical ideas contained in this paper will help you establish high-quality visibility while avoiding the pitfalls.
Understanding the basic principles of content ranking will help you helps to establish a sound foundation for your branding efforts.
Although this paper is not addressing each of all criteria in detail, at the end of this document, you will know how to:
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Download the 20-pages .pdf of this Paper (original version in French)
[Paper EDCT-1909-20] Brand exposure with Google and Social Media: a practical approach to online communication by Elena Debbaut.
Type of services and skills involved: Marketing Strategy Definition, Marcom, Marketing & Communications Operating Model, Marketing Operational Excellence, Marketing Investments, Marketing – CMO Interim Management, P&L Control, General Management, Change Management, Programme & Portfolio Management, Project Management, Resource Management, Business Process Optimization.
